

3242: L.E.K. Consulting on Using AI to Balance Speed, Risk, and Growth
Apr 14, 2025
Stuart Jackson, Vice Chair of L.E.K. Consulting and co-author of Predictable Winners, shares nearly 40 years of expertise in strategic growth and innovation. He reveals why 70-90% of product launches fail, emphasizing that broken processes, not just bad ideas, are to blame. Stuart discusses how AI can transform innovation by improving speed and accuracy while managing risk. He highlights the importance of robust systems and cross-functional teams, showing how top innovators utilize long-horizon thinking to stay ahead of demands.
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Structural Flaws in Innovation
- Many product launches fail due to structural weaknesses in the innovation process, not just bad ideas.
- Innovators often get hemmed in by their own biases, hindering a holistic approach.
Leveraging AI for Innovation
- Leverage AI to survey existing ideas and customer responses to identify opportunities.
- Use AI as a productivity tool, especially in the early stages of business development.
Litter-Robot Success Story
- Litter-Robot, a $500 automatic cat litter box, saw significant success despite its price.
- Social media buzz and online discussions revealed a strong latent demand, proving market research isn't always necessary.