What if most product launches fail not because of bad ideas—but because of broken processes? In today’s episode of Tech Talks Daily, I’m joined by Stuart Jackson, Vice Chair of L.E.K. Consulting and co-author of the forthcoming book Predictable Winners (Stanford University Press, 2025). Stuart brings nearly four decades of experience in strategic growth and innovation, and his insights offer a much-needed reframe for businesses navigating the high-stakes world of new product and service development.
We sat down to explore a topic many leaders shy away from: why 70–90% of product launches still miss the mark. Stuart breaks down the structural weaknesses that often derail innovation and explains why relying on gut instinct is no longer enough. Instead, we discuss how a rigorous, data-backed approach—augmented by AI—can dramatically reduce the risk profile of innovation while improving speed, accuracy, and return on investment.
Stuart shares how leading organizations are integrating AI into every phase of their innovation pipeline—from idea screening and predictive analytics to launch planning and ongoing iteration. He outlines the rise of long-horizon thinking and how AI is enabling companies to identify emerging demand signals well before the competition.
What I found particularly refreshing was Stuart’s take on what top innovators do differently. It’s not just about having better ideas—it’s about building the right systems. That means empowering cross-functional teams, systematically disaggregating risk, and knowing when to pivot versus when to persevere.
This conversation isn’t about theory. It’s a pragmatic look at how to move from product guesswork to predictable success—whether you're building in-house or buying through M&A. For founders, product leaders, and anyone trying to modernize their innovation model, this episode offers grounded advice and a clear framework that you can start applying today.
How are you thinking about AI as a tool for risk reduction in innovation? Are your product strategies built for speed or sustainability—or both? Let me know what you think.
