Sweat Equity If You're Starting On LinkedIn In 2026, Do This
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Nov 4, 2025 Tommy Clark, Founder of Compound, is a LinkedIn ghostwriting expert who helps B2B brands thrive online. He explains why LinkedIn is a goldmine for lead generation and shares tips on defining your core brand focus. Tommy emphasizes the power of personal stories to stand out and outlines a winning content strategy, recommending 5-7 posts weekly. With insights on targeted connections and using thought leader ads to boost organic posts, Tommy encourages listeners to commit to consistent execution for tangible results by 2026.
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Tommy's Journey To Compound
- Tommy moved from writing on Twitter to founding Compound, a LinkedIn ghostwriting agency for founders.
- Compound writes LinkedIn content for B2B founders to grow audience and generate leads.
Post Daily With A Balanced Funnel
- Post 5–7 times per week and favor once-per-day consistency to build momentum.
- Split content 50/50 between top-funnel (broad takes) and middle-funnel (industry frameworks).
Alex's Career From $500 To Big Brands
- Alex traced his path from charging $500/month for local social work to leading content for seven/eight-figure brands.
- He helped scale companies via organic content, led creative teams, and built media businesses like Marketing Examined.