The Renegade Lawyer Podcast Ep. 200 – Behind the Summit: The Bigger Why of GLM Summit
What’s really behind the Great Legal Marketing Summit?
In this special episode, Ben Glass shares the bigger purpose of the work we all do—not just as lawyers, but as entrepreneurs, leaders, and humans trying to build lives that matter.
🔑 Key Ideas Explored:
- Why “permission” is the most important word for entrepreneurs
- How legal marketing connects people with the help they actually need
- Why your job isn’t just running a law firm—it’s building a life that works
- The role our sponsors and partners play in this deeper mission
- The new definition of success: doing work you love, with people you love, for clients you love
Whether you attended the GLM Summit or not, this episode is your reminder of what it means to lead a values-driven law practice.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.