Janet and Diana shifted their YouTube channel focus from product reviews to storytelling, exploring the psychology behind cleaning and clutter.
Janet and Diana generate income through YouTube's ad program, affiliate marketing, sponsorships, brand partnerships, and have plans to launch their own line of cleaning products.
Deep dives
Transition from Review Channel to Storytelling
Janet and Diana started their YouTube channel as a review channel for various products, including mattresses. However, they realized that their interest in simply showing how to clean things had diminished. They decided to pivot towards storytelling and explore the psychology behind cleaning and clutter. Their new series, 'Loved or Dead,' focuses on helping people overcome challenges related to excessive clutter and the emotional reasons behind it.
Diversifying Revenue Streams
Janet and Diana have implemented various income-generating strategies for their YouTube channel. They earn revenue through YouTube's ad program, affiliate marketing, and sponsorships. They have also leveraged partnerships with brands, participated in Amazon's affiliate program, and utilized YouTube's own affiliate program to earn additional income. Moreover, they have plans to launch their own line of cleaning products in the future.
Balancing Work and Life
As full-time creators, Janet and Diana emphasize the importance of finding a balance between work and personal life. They acknowledge the challenge of separating work from home, especially when filming at home. Compartmentalizing time, setting boundaries, and designating specific moments for family and personal activities are key aspects of managing their time effectively.
Advice for YouTube Creators
Janet and Diana offer valuable advice for aspiring YouTube creators. They emphasize the significance of choosing a niche that aligns with their passion and beliefs. They encourage creators to stick with their goals, even during challenging moments, and to never stop learning. Additionally, they stress the importance of networking and finding inspiration from successful creators who are already achieving their desired results.
I sit down with Janet and Diana from the Clean Freak and Germaphobe YouTube channel in this podcast. They have grown their channel to almost 300 thousand subscribers in under seven years. They now both run the channel full-time and share much of what it takes to run a YouTube channel. They discuss how they utilize their limited time to work on the channel efficiently, how creating content requires determination and passion, and SO much more!
About Janet
Janet Thaeler is an online marketer and writer in the lifestyle niche. About 6 years ago, I started a cleaning channel on YouTube called Clean Freak & Germaphobe with my friend, Diana.