Business Transformation Pitch with The CX Goalkeeper Between Life and Death: Transforming the Donor Experience into a Lifesaving Journey
In this compelling episode of the CX Goalkeeper Podcast, your host, Gregorio Uglioni, sits down with Neil Greenwood, a seasoned leader in customer experience from NHS Blood and Transplant. Together, they delve into the intricacies of enhancing the donor journey, discussing strategies that not only improve experiences but also save lives.
Why You Can't Miss This Episode:
- Insightful Leadership Strategies: Neil shares his unique perspective on leading CX initiatives within the healthcare sector, focusing on blood donation.
- Digital Engagement Tactics: Discover how digital tools and apps significantly boost donor retention and engagement.
- Altruistic Motivation in Healthcare: Learn about the role of altruism in donor behavior and how it shapes the strategies of NHS Blood and Transplant.
Episode Summary: Starting with Neil’s extensive background in both financial and healthcare services, the discussion quickly pivots to his current role and the significant impacts of his work. Neil outlines key strategies for engaging and retaining donors, emphasizing the importance of understanding the altruistic motivations behind blood donation. Digital transformation plays a crucial role, with the donor app improving service efficiency and engagement. Neil and Greg discuss the challenges and successes of adapting customer experience practices to the healthcare setting, providing valuable insights for anyone interested in CX or healthcare management.
Contact Neil Greenwood on LinkedIn:
https://www.linkedin.com/in/neil-greenwood-acxs-a8080816b/
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