

SPI 587: Keenya Kelly update on Tik Tok for Business
Jun 22, 2022
Keenya Kelly, an expert in using short-form video platforms like TikTok, shares her insights on leveraging these tools for business growth. She discusses how even newcomers can effectively create engaging content to build their audience from scratch. The conversation highlights the power of TikTok's algorithm for organic reach and the importance of consistency in posting. Keenya also provides tips for overcoming camera shyness and maximizing engagement on platforms like Instagram Reels, emphasizing community support for budding entrepreneurs.
AI Snips
Chapters
Transcript
Episode notes
TikTok for Course Creators
- Use TikTok for short, impactful teaching segments instead of long-form content.
- Repurpose existing content into bite-sized pieces, serving your audience before selling.
Content Examples for TikTok
- Create skits or direct-to-camera videos addressing target customer struggles.
- Showcase benefits with numbers and testimonials, keeping content natural and native.
Optimizing TikTok Bio and Videos
- Optimize your TikTok bio with a clear value proposition and a call to action.
- Include keywords and hashtags in video descriptions to improve discoverability.