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Maximizing Engagement on TikTok and Instagram
This chapter analyzes the performance of TikTok and Instagram Reels, offering strategies for content repurposing and effective engagement. It highlights algorithmic best practices and the importance of consistent posting while discussing TikTok's evolving features, including long-form video capabilities. The conversation also emphasizes TikTok's initiatives to support creators of color and its competitive positioning against other social media platforms.