Melissa Ben-Ishay on Why Anything Incredible is Hard, How She Finally Embraced the Role of CEO, and the Ingredients of a Strong Brand

Melissa Ben-Ishay is not afraid to say it like it is, a characteristic that didn't go over well at her first job when she asked her boss why he didn't write the email himself if he had so many corrections. She knew she wasn't passionate about doing well in that role, and it showed. After she was fired, she was faced with what to do next. Melissa decided to turn toward her passion, baking. In 2008, together with her brother, they embarked on the journey to create Baked by Melissa.

Love, passion, and dedication are part of the recipe Melissa has followed both in business and life. Today the company operates 14 stores and has sold over 150 million cupcakes. Every cupcake is made by hand using only the most delicious ingredients. Bite-sized flavors, gift boxes for every occasion, and custom nationwide shipping packaging ensure their treats arrive safe and fresh. Baked by Melissa has become an endlessly popular gift-giving brand across the U.S., and Melissa has one goal: to be happy and make people happy, one bite at a time.

In this episode, Melissa transparently shares how she gathered the courage to take on the CEO role after eight years in the business. As the face and keeper of the brand, Melissa knows firsthand what it takes to create and maintain a strong brand and why she won't compromise on those principles. Melissa's strong work ethic and belief that your team is everything contribute to her success. She also believes in the importance of surrounding yourself with people who have the skills you don't. This episode is a refreshing breath of fresh air because Melissa is as real as they come. We also learn how she came up with her now famous Green Goddess salad with her 21 million views on TikTok and made by Lizzo!