FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#1 Trainer Spotlight Series: Meet Cody Robinson

Nov 25, 2024
Cody Robinson, Founder and CEO of HomeFit, shares insights from his unique concierge training business that caters to busy professionals. He emphasizes the importance of emotional intelligence in trainers and their adapted luxury approach to fitness. Topics include the evolution of the fitness industry, strategies for client attraction and retention, and innovative in-home assessment methods. Cody's personal journey from farm life to fitness highlights his commitment to transforming client lifestyles, showing how vulnerability in training settings fosters deeper connections.
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ANECDOTE

Cody's Path to Fitness

  • Cody Robinson's journey into fitness began with childhood weight struggles and a move to his grandparents' farm.
  • He considered becoming a chef but chose exercise science to manage his weight, a decision he believes prevented him from reaching 350 pounds.
ADVICE

Client Acquisition Strategies

  • Use targeted social media ads, focusing on demographics and psychographics.
  • Leverage referral partnerships with concierge health and wellness companies and other related businesses.
ADVICE

Client Assessment Process

  • Conduct in-home assessments, including body fat analysis and functional movement tests.
  • Give clients a sample workout to showcase your training style and encourage buy-in.
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