Melanie Herschorn: Book Writing and Publishing for Branding and Growth

In this episode, Steve Fretzin and Melanie Herschorn discuss:

• Book writing for lawyers
• Challenges in book publishing
• Books as marketing tools
• Role of technology and AI in publishing

Key Takeaways:

• Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.
• Carefully vet publishers to avoid rights loss or financial exploitation by selecting those with transparency and industry expertise.
• Successful book marketing involves pre-launch planning, continual promotion, and leveraging various channels like media and podcasts.
• AI can assist with editing and formatting but should not be heavily relied upon for writing due to potential quality and copyright issues.

"You just want to remember that it isn't about book sales. It's really about leveraging the book for client retention, client acquisition, and visibility opportunities." —  Melanie Herschorn

Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/

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Episode References:

The Jamie Kern Lima Show: https://podcasts.apple.com/us/podcast/the-jamie-kern-lima-show/id1728723635

About Melanie Herschorn: Melanie Herschorn is dedicated to helping you step into the spotlight as an authority. As a publisher and book marketing expert for attorneys and business owners worldwide, she empowers authors to share their message with the world while leveraging their book for impact, influence, and income. With over 20 years of experience as a celebrity publicist, award-winning journalist in radio, print, and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors in becoming thought leaders and making a significant impact with their books. Her latest book, Make a Big Impact with Your Book, is now available. 

Transform your expertise into a powerful book—download The Ultimate Publishing Guide now: https://yourbigimpactbook.info/attorneyguide

Connect with Melanie Herschorn:  

Website: https://vipbookmarketing.com/

Books: https://www.amazon.com/stores/Melanie-Herschorn/author/B09X9HQXLT

LinkedIn: https://www.linkedin.com/in/melanie-herschorn/

Facebook: https://www.facebook.com/melherschorn

Instagram: https://www.instagram.com/bigimpactbooks/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.