The Long Game The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
Events are becoming an increasingly essential part of any successful digital marketing strategy.
Palash Soni is one of the co-founders and the CEO of Goldcast.
He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.
In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market.
Show Topics
- Evolution and changes in the market tech
- How to build a successful software business
- Shifting markets and the criteria Palash used
- Building a successful product for a market in another country
- Palash’s catalyst to starting Goldcast while in school
- Incorporating a company as an immigrant in the US
- Formative experience: Learning how to win during adversity
- How to differentiate from your competitors
- How to run B2B companies like media companies
- Evolutions in the event marketing ecosystem
- What goes into running a great digital event that drives value
- Building a high-performance team as you scale and grow
Show Links
- Check out goldcast here
- Connect with Palash Soni on LinkedIn
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/