The Fold cover image

The Fold

Jo Norris on Stuff’s bold new approach to paywalls for news

Apr 28, 2023
42:53

Yesterday Stuff finally announced paywalls for three of its powerhouse regional mastheads, while keeping the big Stuff platform free to all. It’s a bold experiment in making regional news the centre of a paid proposition, and runs contra local and international trends. Stuff chief content officer Jo Norris joins The Fold to explain the thinking to Duncan Greive.

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