The Game with Alex Hormozi 8. The Three Levers of CFA | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the powerful trio of customer acquisition, value, and speed that can transform your business. Learn how to lower customer acquisition costs effectively and boost lifetime gross profit. Uncover strategies for shortening the payback period, speeding cash flow, and accelerating growth. Alex shares valuable insights from his entrepreneurial journey, emphasizing the synergy between these levers for rapid scaling and success.
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Three Dimensions Of Growing A Business
- Business growth has three dimensions: more customers, higher value per customer, and speed of growth.
- Optimizing all three simultaneously yields faster, larger scale outcomes.
Lower Customer Acquisition Cost
- Lower your customer acquisition cost (CAC) by spending smarter on advertising and sales activities.
- Calculate CAC as total acquisition spend divided by number of customers to track efficiency.
Content Spend Example Demonstrating CAC
- Alex gives a concrete content-example where $10,000 monthly pay yields 10 customers, making CAC $1,000.
- He emphasizes that how much you can spend depends on how valuable each customer is.