Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Stay Authentic Whilst Talking About Wider Social Issues

Oct 13, 2020

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I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns.

I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast.

Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic.

Topics covered:

The biggest mistake you can make is thinking of social issues as trends
Great brands are ones that can make a difference and not just sell their products
Align your brand with a social issue and focus on impact KPIs not marketing KPIs
If you are a small brand, start with your local community
The top two mistakes that brands make when dealing with social issues
You don’t have to comment on every social issue. Choose your focus and stick to it.
How to ensure that every employee is on board with the focus and implements it
Why management should be a two way system
What do impact KPIs look like for each department in a large company
Collaborating with a brand that is focused on the same social issues
Create one campaign that is about impact and not directly about money.

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘