Practical Pivots Acai Fruit and Double Chins - Tales From 10 Years in SEO with Agency CEO Chris Dreyer
#019: In Episode 19 of The Verblio Show, Chris Dreyer, president & founder of legal SEO agency juggernaut Rankings.io, discusses his colorful—and wildly successful—journey that started by googling "how to make money online" while stuck in after-school detention (as the teacher), included inspiration from Oprah on one of his early, important #1 Google rankings, and ended up with him competing and winning in one of the most competitive digital marketing arenas on the internet: personal injury law.
In this conversation, Steve and Chris dive deep into the machine that is Rankings.io and the strategies Chris and team use to win for their clients and run a hugely successful agency including 1) a masterclass in why and how to niche down your agency, 2) how penguins (ok just one) caused Chris to have to get a real job for a while, 3) why Chris works with agency coach Karl Sakas AND is part of Jason Swenk's mastermind, 4) the reasons Rankings outsources much of its implementation work, and how they're able to seamlessly integrate vendors, and 5) Disney's biggest mistake with the Star Wars franchise and why things are more fun on the dark side of the force.
The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!