Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026

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In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes impact client outcomes and provides insights on how to attract clients who operate with urgency. Pat shares his experience of working with clients over the years, highlighting the effectiveness of those who take ownership and are proactive. He offers practical tips on tailoring marketing strategies to attract motivated clients who are ready to take responsibility and achieve their goals.

00:00 Introduction: Urgency vs. Desperation 00:11 Understanding Urgency and Desperation 00:47 Embracing Urgency for Success 01:12 The Pitfalls of Desperation 02:03 Choosing Your Ideal Client 03:03 Key Differences Between Urgency and Desperation 04:27 The Importance of Ownership and Responsibility 06:19 Attracting the Right Clients 08:16 Conclusion: Crafting Your Marketing Message