The Art of Network Engineering Learn the Business, Grow Your Career
Nov 5, 2025
Scott Robohn, a seasoned network engineer and consultant, joins Mike Bushong, a data center product strategy leader, to tackle the communication gap between engineers and corporate leadership. They explore why engineers often tune out corporate meetings and discuss the importance of understanding business metrics like margins and revenue. The guests emphasize the need to position technical ideas in terms that resonate with executives. They also predict how AI will elevate the relevance of networking roles, urging engineers to invest in these evolving skill sets.
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Why Engineers Tune Out Town Halls
- Engineers often skip all-hands because the content feels irrelevant or patronizing to them.
- That disengagement signals a career risk if you ignore the business perspective leaders emphasize.
Craft Messages For Your Audience
- Craft messages for what the audience will actually hear, not what you intend to say.
- Learn and practice communication; it's a learnable leadership skill that improves influence.
Investor Messages Don't Motivate Employees
- Executives often reuse investor-focused material in internal meetings, misaligning priorities with employees.
- Wall Street narratives don't motivate most employees because they don't share the same incentives.