The Short Term Show The Guest Experience That Drives 5-Star Reviews with Frank Napolitano
11 snips
Nov 5, 2025 Frank Napolitano, a short-term rental owner in the Smoky Mountains, shares his journey into the rental market, highlighting how tax strategies like bonus depreciation influence his success. He discusses unique property features such as a pool and a tiki bar that enhance the guest experience. Frank emphasizes the importance of thoughtful amenities and holiday decorations in receiving 5-star reviews. He also outlines his future plans for expanding his property portfolio and offers advice on standing out in saturated markets.
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Maximize Tax Benefits With Bonus Depreciation
- Use bonus depreciation and cost segregation to maximize tax benefits when buying an active-income short-term rental.
- Plan purchases around the 100% bonus depreciation window to accelerate tax advantages.
Bookings Surged Faster Than Expected
- Frank launched the Smoky Mountain Cozy Cottage in May 2024 and saw bookings surge unexpectedly starting in April.
- He reports occupancy far above market and raised rates year over year while staying booked most nights.
Price Confidently Using Market Occupancy
- Use dynamic pricing tools like PriceLabs and monitor both your occupancy and market occupancy.
- Raise rates when your occupancy outperforms market projections rather than instinctively cutting prices.
