Growing a sales team is far from easy. On this week’s Mindstate Marketing Hour, we’ll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results.

Chad is a financial services expert with decades of experience. He spent 29 years at Putnam Investments in sales and leadership roles. He was recognized as a Putnam "Top Gun" sales leader 10 consecutive years prior to moving to a leadership position. He was hired by Independent Financial Group in 2022 as SVP of National Sales and Marketing to lead their advisors to the next level. It is his belief that this business is about developing trusting relationships, that evolve into mutually beneficial partnerships, that ultimately lead to superior results for his clients.

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Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

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Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

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https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

A Conversation with Chad Cristo, CIMA, SVP of National Sales and Marketing at IFG