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Geopolitical tensions, particularly in the Middle East, have reinforced gold's status as a safe haven asset. Recent observations indicate a renewed focus on gold demand stemming from political uncertainties that have positively impacted its price. Although physical demand from Western gold ETFs has stabilized, the bullish sentiment in the futures market, fueled by speculative trading, has contributed to increased gold prices. Furthermore, despite fluctuations in Asian demand, primarily due to changes in central bank purchasing, the overall willingness to pay for gold remains strong due to ongoing geopolitical concerns.