Fitt Insider 143. Clive Ormerod, CEO of Les Mills International
Jul 12, 2022
35:37
In this episode I’m joined by Les Mills CEO, Clive Ormerod.
Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet.
Clive and I discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet.
In this episode, you’ll learn:
- How Les Mills creates exceptional experiences in-person & digitally
- Keys to enabling consistent company growth
- How Les Mills leverages technology to deliver diverse fitness content
- Clive’s thoughts on specialization and innovation
Links & Resources
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- View current Fitt Insider investment and get in touch
Clive’s Links