Does your copywriting distract your customer or progress them? w/ Alex Mcmahon

So, here's the deal in the podcast - getting where you want is easier when you learn from someone who's been there. Going solo and banging your head against the wall for years? Not a smart move.

Tip: Keep your content simple. Don't jam too many ideas into one post; it dilutes your message. People love stories, so share them. Your own story? Super powerful. And no need for super-hype in your copy; it's outdated.

Oh, and don't be boring. Long copy can work, but mix in some education and entertainment. Change is inevitable, so embrace it. Protect your core stuff, but be open to tweaks. Be the director of your own show, always improving that "director's cut."

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