Will the D2C brand revolution flourish or fizzle?

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?

Senior tech reporter for The Drum is joined by Andy Griffiths, associate director for growth, Space & Time; Miro Jin, head of EPAM continuum for China, EPAM Continuum; Lingzi Zhang, digital strategy director, Landor & Fitch; and Jessica Chapplow, commerce managing partner at Reprise Digital, to discuss:

Talking points:

• DTC saw a boom time during the pandemic, and has rapidly accelerated innovation in that space. What have been the biggest trends of the past few years in and around DTC?
• How has the rapid rise in new DTC brands changed how we think about brand comms?
• What advertising mediums are working especially well for DTC brands?
• The perception seems to be that many new DTC brands will flame out in a short period of time - where has this perception come from, and how accurate do we think it will be?
• What are the panel's predictions for future trends in and around DTC marketing?

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