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Big Law Life
#25: How Associates Can Improve Business Development Skills
Jun 19, 2024
Learn how junior and senior attorneys in big law firms can improve business development skills by sharing unique insights, personalizing client outreach, finding cost-effective connection opportunities, tailoring approaches to client needs, discarding ineffective strategies, and using time intentionally. Emphasizes the importance of networking, providing support, and knowing when to pivot or stop pursuing prospects.
14:41
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Quick takeaways
- Stand out by sharing unique insights and personalizing client outreach.
- Prioritize high-ROI activities, adapt to changes, and reassess business development strategies.
Deep dives
Developing Business in Big Law Firms
When aiming to grow your career in a big law firm, focusing on unique insights and personalized approaches is crucial for successful business development. By offering distinct perspectives in client alerts and tailoring communications to match individual interests, lawyers can set themselves apart from competitors. Establishing connections through meaningful interactions and addressing clients' specific needs can lead to building long-lasting relationships.
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Discover
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