In today’s episode, I share insights into business development strategies that are crucial for junior and senior attorneys in big law firms, including the importance of distinguishing oneself through unique insights, personalized approaches, and intentional networking.
At a glance:
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01:11 - Overview of the episode’s focus on business development
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01:43 - Common but insufficient business development advice
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02:05 - Step 1: Share unique insights and avoid generic client alerts
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03:03 - Step 2: Personalize your approach to client outreach
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06:08 - Step 3: Find cost-effective connection opportunities
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07:05 - Step 4: Tailor your approach to meet specific client needs
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09:02 - Step 5: Discard ineffective strategies and adapt to changes
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10:15 - Step 6: Use time intentionally and focus on high-ROI activities
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12:05 - Knowing when to pivot and reassess business development efforts
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
www.lauraterrell.com
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
Big Law Life