"The value of your services has got nothing to do with where you went to law school. It's got nothing to do with how hard you work. It's got nothing to do with how much you care. The value of your services has to do with how the client values their future."

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from July 2018, RJon speaks with law firm owners about the essential elements of value driven sales conversations. First he sets the foundation of where the sales ecosystem belongs within How To MANAGE a Small Law Firm's 7 Main Parts of Every Successful Law Firm. Then he demonstrates how to uncover a client's true motivations by repeatedly asking simple, yet powerful, questions. Finally, he reveals how the value of your services is not determined by your credentials, but by how much your clients value the change they want to see in their own lives. 

Key Takeaways:

1. Understanding sales within the broader law firm ecosystem

2. The structure of value-driven sales conversations

3. How to uncover what clients truly value

4. The importance of asking "why" multiple times

5. The relationship between client self-valuation and service value

This episode provides law firm owners with a framework for conducting powerful conversations that reveal the true value of your services to clients.

Let's go to the vault!

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