SaaStr 731: 10 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? And what should all founders know about the process if the time comes?

First, there are three types of acquisition deals:

Talent — To get the expertise on your team and more firepower.
Asset — To gain certain assets like code, patents, data sets, etc, while leaving the team and often the company behind.
Talent + Asset — Taking everything to expand the business or some core piece of the product. Or integrate the features into an existing product, which is an acquisition of the product.

Now, we'll dive into what founders should know before, during, and after the M&A process.

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