Grow Your Video Business 325. How to Turn Word of Mouth Into Effective Strategy with Joana Galvão
Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today’s guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works.
Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business.
Key Takeaways- Transform word of mouth into an active strategy to land better clients more consistently.
- Create a culture of open communication within your business to grow a strong team while preventing issues.
- Orient your business so that it can connect with the clients that you align with.
Joana Galvão is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents.
Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date.
In This Episode- [00:00] Welcome to the show!
- [02:29] Meet Joana Galvão
- [11:41] Making the transition into hiring help
- [15:20] Remote vs in-person work
- [20:56] Mistakes to avoid in your business culture
- [32:13] Constant evaluation
- [37:27] Transforming word of mouth into strategy
- [46:55] Focus on this when starting out
- [54:52] Connect with Joana
- [56:05] Outro
“I like to turn word of mouth into a strategy” [39:48] - Joana Galvão
“It’s quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that they’ll send work your way.” [40:09] - Joana Galvão
“I think the best thing to do is get very clear on the type of client that you would love to land.” [47:21] - Joana Galvão
LinksGet the The Lead Machine: Website Checklist for Filmmakers
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Join the Grow Your Video Business Facebook Group
Find Gif Design Studios online
Follow Joana Galvao on Instagram
Get the Secret Stash of email templates from Joana for free
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
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Book MentionedRework, by Jason Fried