Grow A Small Business Podcast QFF 5+ years of experience in freelance copywriting, now developing email marketing and sales process optimization. Helping entrepreneurs improve their confidence and strategies in creating effective business emails. (Kyle Stout)
In this week's QFF episode, Rob interviews Kyle Stout, Founder of Elevate and Scale, based in the United States. Kyle is an expert in email marketing and sales process optimization and is working with E-commerce businesses and service businesses.
Email creation may be complex and hassle for some, but it significantly impacts foot traffic to your business. Kyle breaks email into two categories to help entrepreneurs improve their skills in email marketing where that includes the automation side and the ongoing email marketing. He also shared a step-by-step process for creating an impactful email that could attract your ideal customers.
According to Kyle, having advanced expectations and studying what your ideal customers might like or know is essential to making the message you want to convey more effective. He also added entrepreneurs should have come up with something interesting to start the conversation of the email that looks exactly different from what you usually do.
This Cast Covers:
- Expert in email marketing.
- Offering a holistic approach to retention marketing.
- Creating and managing reports programs.
- Sharing profitable marketing strategies.
- Breaking email into 2 categories including automation and ongoing email marketing.
- Implementing a step-by-step process from being a stranger to being a good customer.
- Coming up with topics relevant to the ideal customers and to what the client is selling.
- Advising on attracting new names as a first-timer in email marketing.
Links:
Additional Resources:
Quotes:
"They know they can get better results, but they don't have the time to dedicate to it." —Kyle Stout
"Just because people aren't as excited about it. Now, it doesn't mean that it's not very profitable." —Kyle Stout
"If you want to start, try to be thoughtful about your ideal customers." —Kyle Stout
"Know that the first email you send, or the second one, doesn't have to be perfect." —Kyle Stout
"One thing that's great about email is you can use that to bring in foot traffic to your business." —Kyle Stout