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Diamonds with a side of champagne — how Zoya finally hacked the luxury jewellery business
Feb 25, 2025
Discover how Zoya, the luxury jewellery brand, revolutionizes the diamond market. It's not just about the jewels; it's all about crafting unforgettable experiences for their elite clientele. From opulent champagne brunches to lavish cruises, Zoya builds deep client relationships. After 15 years of patience, the brand is finally seeing profits as luxury consumption skyrockets in India. However, competition is fierce with global giants like Tiffany and Cartier eyeing the same affluent customers. Tune in to explore this fascinating journey!
12:34
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Quick takeaways
- Zoya's luxury jewelry success hinges on an exceptional customer experience, building lasting relationships through personalized services and exclusive events.
- The brand's growth strategy emphasizes exclusivity and serene shopping environments, opting for fewer boutiques in upscale areas over mass expansion.
Deep dives
The Luxury Experience of Zoya
Zoya distinguishes itself in the luxury jewelry market through its emphasis on customer experience, catering to a selective clientele. For instance, loyal customers like Kaushal and Swati Pandey frequently spend substantial amounts on jewelry while enjoying personalized services, even having stores open late for their comfort. The brand builds strong relationships with its customers, as illustrated by its treatment of Abhay Gupta and his wife, who were invited on a special cruise to align with their interests. This dedicated approach not only establishes loyalty but also demonstrates Zoya's understanding of the desires and expectations of their ultra-rich customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode