In this episode of the Crypto 101 podcast, hosts Bryce and Brendan welcome Joe Kelly, co-founder and CEO of Unchained, and shares the company's mission to provide secure custody solutions, lending services, and educational resources to help clients navigate the complexities of Bitcoin ownership. The conversation also touches on the importance of education in Bitcoin adoption and the evolving landscape of financial services in the cryptocurrency space. In this conversation, Joe Kelly discusses the evolution of Unchained as a financial services provider focused on Bitcoin custody. He highlights the unique aspects of their business model compared to traditional financial institutions, the implications of Bitcoin ETFs, and the importance of trusts in inheritance planning. Additionally, he introduces the Bitcoin Legacy Project, aimed at supporting the Bitcoin community and fostering innovation.

Chapters

00:00 Market Resilience and Bitcoin's Performance

01:10 Insights from the Bitcoin Conference

03:50 Unchained: Financial Services for Bitcoin Holders

06:48 Understanding Bitcoin Financial Services

10:25 Lending and Trading at Unchained

12:36 Expanding Services: Trust and Advisory

15:33 Educational Barriers to Bitcoin Adoption

20:02 Positioning Unchained in a Growing Market

21:51 The Evolution of Financial Services

26:17 Navigating the ETF Landscape

31:11 Understanding Trusts and Inheritance Planning

37:11 The Bitcoin Legacy Project and Community Support

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Episode 34: Vertical Development in Review