#898 - The Science of Persuasion: Techniques and Insights with Carlos Alvarenga

In this enlightening episode, we sit down with Carlos Alvarenga, a distinguished communications researcher, author, and coach, to unravel the intricacies of persuasion. Drawing from his acclaimed book, "The Rules of Persuasion," Carlos shares his deep knowledge on how persuasion operates across different contexts and mediums.

Topics we cover include:

• Why persuasion is more than just a soft skill and can be considered a technical art.
• The concept of "chemistry with words" and the essential elements of effective persuasion.
• The universal applicability of persuasion rules across cultures and media.
• The challenges and techniques of persuasion in the age of social media.
• The critical differences between persuasion, coercion, and manipulation.
• The dark side of persuasion and how it can corrupt and deceive.
• Practical advice on becoming more persuasive in professional and personal settings.
• The role of persuasion in the upcoming presidential election and the influence of AI in communication.

Carlos’s extensive background, from management consulting to academia, and his ongoing Ph.D. studies in Communications and Rhetoric, provide a rich foundation for a conversation filled with valuable insights and actionable strategies. Tune in to discover how you can harness the power of persuasion to achieve your goals and navigate the complexities of human communication.

To check out Carlos' books, "The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive", head on over to Amazon (affiliate): https://amzn.to/3XwrF04

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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