#145: Matt Wasserlauf, CEO and Founder of Blockboard

You can create the best ad of all time. You can craft the perfect media plan.  You can achieve the best results.  But how do you know if the reported impressions are the right people? Or even real people and not bots?  Matt Wasserlauf is the CEO and Founder of Blockboard, a company that maximizes advertising performance by guaranteeing ad spend is used to its fullest potential built on Blockchain.  Matt will teach us how to break in and thrive in the programmatic world of advertising. Learn more at: https://www.myblockboard.com/ Learn more about us at: https://breaking-entering.com/  Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message