Inspiring Innovation in Hospitality with Kerzner CEO Philippe Zuber
Dec 21, 2023
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Kerzner CEO Philippe Zuber discusses pushing boundaries in hospitality, Siro's innovative approach to luxury, company vision and brand expansion, personalization in hospitality, and the importance of partnerships with celebrity chefs.
Expanding dining options and experiences is important in luxury hotels to cater to the trend of guests seeking longer stays.
Kerzner International's new brand, Siro, focuses on wellness and innovation, offering unique features like thermoregulated mattresses and mindfulness rooms.
Deep dives
Expanding luxury experiences: Inspiring innovation in hospitality
Philippe Zuber, CEO of Kursner International, discussed the importance of inspiring innovation in hospitality. He highlighted the trend of guests seeking longer stays, which has led to the need for more dining options and experiences. Zuber emphasized the concept of expanding the level of choices and experiences in luxury hotels, such as offering a variety of dining opportunities and unique amenities like aquaventure water parks. He also talked about the nostalgia for classic services and the importance of anticipating customer needs and providing personalized experiences.
Introducing Siro: A disruptive wellness brand
Zuber introduced Siro, a new brand focused on wellness and innovation within Kursner International. He mentioned the brand's unique approach based on five bio-hacking pillars: sleep, mindfulness, nutrition, recovery, and fitness. Zuber highlighted the features of Siro rooms, including thermoregulated mattresses designed for quality sleep, video projectors for personalized entertainment, and mindfulness rooms for yoga and stress management. He also discussed Siro's commitment to providing customized nutrition options and top-quality recovery facilities. Zuber emphasized the aim of creating a wellness ecosystem and ensuring that guests can maintain their lifestyle without compromising on luxury during their travels.
Luxurious collaborations and sustainability efforts
Zuber discussed Kursner International's collaborations with celebrity chefs and their commitment to luxury. He mentioned the company's focus on leisure and its dedication to exceptional experiences that cannot be 'traded on points' in loyalty programs. Zuber also highlighted Kursner's sustainability efforts, particularly in preserving mammal species, educating children about the importance of ecosystems, and working towards eco-friendly practices across their resorts. He cited the example of one and only Gorilla Nest in Rwanda, which has contributed to the growth of gorilla populations and provided employment opportunities for local communities. Zuber expressed optimism about the hospitality industry's ability to lead in sustainability initiatives and emphasized the need for collaborative efforts to address challenges related to remote destinations and accessibility.
Today we feature Kerzner Internaltional CEO, Philippe Zuber, in conversation with Skift Editor-in-Chief, Sarah Kopit, on stage in Dubai at Skift Global Forum East last week. They spoke on the topic of "Inspiring Innovation in the Age of AI".
Visit live.skift.com to learn more about how you can attend or view our next industry defining event.
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