Social Media Marketing Podcast Personal Branding for Marketers and Entrepreneurs
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Oct 30, 2025 In this discussion, Goldie Chan, founder of Warm Robots and LinkedIn instructor, explores the crucial role of personal branding for marketers and entrepreneurs. She outlines a framework for clarity, emphasizing brand keywords and pillars. Goldie highlights the importance of community and consistency in building trust, and she contrasts confidence with ego in networking. Listeners learn to find their core 'why' and how actions like daily affirmations can open new opportunities. Goldie's insights are practical and geared towards fostering authentic, impactful online presences.
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Trust Outperforms Ads
- Trust built through a strong personal brand often outperforms paid ads.
- A distinctive point of view attracts opportunities and loyalty over time.
Begin With Clear Brand Pillars
- Start personal branding with clarity: define what you stand for and want to be known for.
- Use those brand pillars to guide every touchpoint and content decision.
Build Keywords Then Pillars
- Create three brand keywords: two adjectives and one noun that define you.
- Expand those keywords into concrete brand pillars to shape content and positioning.
