Cubicle to CEO 293. 46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet
6 snips
Apr 5, 2025 
Sam Vander Wielen, an attorney-turned-entrepreneur and author, shares her journey from legal professional to business owner, successfully growing her email list to over 46,000 subscribers. She transformed complex legal topics into engaging content that captivates her audience. Key strategies include innovative lead generation tactics like webinars and challenges, optimizing sign-up processes, and balancing personal branding with privacy. With a 37% open rate, her methods prove that tapping into audience needs can create a thriving subscriber community.
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From Lawyer to Entrepreneur
- Sam Vander Wielen, a corporate lawyer, hated her job and felt stuck.
- A scary plane incident inspired her to leave law and start a health coaching business, then transition to legal templates.
Focus and Consistency
- Focus on a few key offerings and promote them consistently.
- Clarity is crucial, especially in fields like law, where short-form content may not suffice.
Easy Email List
- Offer an "easy email list" option with a low barrier to entry.
- Allow people to subscribe by commenting on social media posts, using tools like ManyChat to automate the process.