On this episode of Reign we are joined by someone who knows a thing or two about sudden social media fame, Abby Roberts.

Whilst still a teenager growing up in Leeds, Abby started doing makeup tutorials on social media. She went on to gain over 16 million TikTok followers and become the biggest beauty content creator in the world. Casual.

But when she hit burnout in 2020, Abby returned to her first love: music. With songsPink Champagne, Imposter Syndrome and Video Girl, she has gone from doing low key shows in pubs to 20 people to supporting her friend Halsey on an arena tour across America. Casual x2.

Today Abby walks us through her journey from internet fame to musician and talks powerfully about dealing with imposter syndrome, social anxiety and the bullying she has faced both in real life and online since she was a child. But Abby is a walking, talking example of never letting anything get in the way of your ambition, and making the impossible possible.

And as this episode drops on Halloween, I ask Abby about being the queen of halloween looks, too and it turns out she never feels better than when she is dressed up like a skeleton.

If you love Abby’s story, let me know, please get in touch as I love chatting to you all! You can find me @joshsmithhosts and I’ll see you next week for another episode of Reign! Love, Josh xx

P.S. I am so proud to bring you these special episodes of the podcast which are focusing on our self care and wellbeing with my favourite skincare brand, Elemis.

During the change of seasons so many different feelings can come to the surface so it’s important you make positive self care decisions everyday to help your wellbeing.

Wellbeing looks different for everyone but it’s the simple things that make the big difference for me, like using Elemis’s Pro-Collagen Green Fig Cleansing Balm every day just to reset. Its formula combines the ripe, green and earthy tones of Fig, Raspberry, and Bergamot for a fresh, calm and uplifting scent which has been used for centuries in aromatherapy to help relieve tension and stress.

That's what I love about Elemis’s formulas: they use high performance scientific ingredients with blended essential oils that not only give you visible results but give you a moment of mindfulness, too.

So go on, practice self care and treat yourself to a good skin day, it might just make a difference that isn’t just skin deep, head to Elemis.com now.

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