Welcome back to the Packaging Brothers podcast! In part 2 of our series on ESG and sustainable packaging claims in the beauty space, we dive into the intricacies of recyclability, biodegradability, compostability, and carbon emissions. Our guest, Maggie Spicer, provides valuable insights into what brands should be communicating to consumers and what packaging companies should consider when making environmental claims.

On this episode, we'll talk about:
•Discusses topics like recyclability, biodegradability, compostability, and carbon emissions.
•Highlights the issue of greenwashing and green hushing in the industry.
•Uses Colgate's recyclable toothpaste tubes as an example of challenges in making accurate recyclability claims.
•Emphasizes the need for brands to make better green claims and understand the environmental impact of packaging materials.
•Highlights the need for collaboration and communication with all stakeholders in the process of determining recyclability.
•Highlights the need for specialty recycling programs for beauty and personal care products with complex packaging.
•Stresses the need for better communication and education on recycling for consumers and brands.
•Highlights the importance of considering both material composition and product format in sustainability claims and decisions.
•Discusses the evolution of green claims, focusing on respecting the format of packaging to drive recycling at the end of life.
•Suggests using technology tools like QR codes and website links to supplement claims on packaging.
•Suggests brands to take ownership of end-of-life recycling and engage in pilot programs for specialty recycling.

Maggie Spicer is the founder of Source Beauty ESG. She combines a background as a supply chain lawyer for global technology companies with experience in skincare product design to help beauty brands and retailers with sustainability-focused compliance, design, and strategy.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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Find out more about Maggie on her website and connect with her on LinkedIn.
Website: http://www.sourcebeauty.co/
LinkedIn: https://www.linkedin.com/in/margaretjanespicer/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.

Tim Wilson