The Modern Retail Podcast Dick's $2.4B Foot Locker bet, the Girl Scout brand empire, and behind the scenes of AG1's product research
Sep 13, 2025
Kat Cole, CEO of AG1, leads a thriving direct-to-consumer supplement brand that raked in $600 million last year. She discusses AG1's ambitious growth strategies, including the upcoming NextGen reformulation and new sleep product AGZ. Cole emphasizes the rigorous R&D involved in their product development, like triple-blind testing, while navigating the complexities of scaling for wholesale partnerships, particularly with Costco. Listeners will find insights on balancing innovation with quality in the supplement industry.
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Dick's Expands By Buying Foot Locker
- Dick's acquisition of Foot Locker creates a retail conglomerate with 3,200 stores.
- Dick's expects $100–$125M in cost synergies and will run Foot Locker brands globally.
Girl Scouts Embrace Digital And Licensing
- Melissa and Gabi discussed the Girl Scouts modernizing sales with e-commerce and SMS.
- They noted licensing deals that spread cookie flavors into deodorant, coffee creamer, and more.
One SKU, Big Revenue, Long Retention
- AG1 grew to $600M on one SKU by focusing on product quality and subscription retention.
- Long customer lifetimes justify heavy R&D and operational investments.