Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer.

It no longer works to blanket the internet with content and hope that people will buy from you.

Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking.

On this week's episode, Erin and Steve share the second half of a workshop they did for the Superabound Collective on how to sell in this new environment. 

You will discover:

• How to use emotion in your selling to make the process more enjoyable for everyone
• Why you "pull back" at points in your sales and marketing and how to "lean in" instead
• A customer satisfaction practice that will increase your referral rate by delighting your current clients

For full show notes and transcript, click here.