The Casey Adams Show Reimagining Home Water Filtration for a Healthier Future with Rorra Co-Founders Brian Keller and Charlie Carlisle
Jun 3, 2025
Brian Kelly and Charlie Carlisle, co-founders of Rorra, share their journey in redefining home water filtration. Inspired by health issues faced by their families, they discuss the often-overlooked importance of clean water. The duo dives into the innovative features of their lab-tested filtration system, emphasizing transparency and consumer education. They also reflect on the challenges of launching their product and building a brand while navigating remote co-founder dynamics. Their mission is to empower consumers with knowledge for healthier living.
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Shower Filter Clears Daughter's Eczema
- Brian Kelly’s daughter had eczema that worsened with bathing in tap water.
- Using a filtered showerhead cleared her skin within days, sparking the idea for Aurora.
Transparency and Usability Matter
- Many existing water filters lack transparency and consumer connection.
- Aurora emphasizes user experience, filter life tracking, and fitting into diverse living situations.
Choose Lab-Tested Stainless Filters
- Check for lab-tested results from accredited labs like NSF before buying a filter.
- Prefer filters using stainless steel over plastic to reduce microplastic contamination.