Finding the Perfect Name: Rora's Journey

Today on The Casey Adams Show, I’m joined by Brian Keller and Charlie Carlisle — co-founders of Rorra, the company on a mission to redefine what clean water means at home. After personal experiences with tap water contamination affecting their families’ health, Brian and Charlie set out to build a modern, lab-tested water filtration system that prioritizes health, transparency, and trust.

In this episode, we dive into the origin story behind Rorra, how their children’s early health issues uncovered hidden dangers in everyday tap water, and why they believe clean water is one of the most overlooked wellness pillars in America today. We explore the science behind The Rorra Countertop System, their journey as founders, and what it takes to disrupt a stagnant industry with a solution that’s as beautiful as it is powerful. Whether you care about your health, your family, or building purpose-driven companies — this episode is one you don’t want to miss.

Learn more about Rorra: https://rorra.com/