Woman of Influence Stop Selling to Your Past: How to Attract Clients with Keren Eldad
In this episode, I’m sharing a powerful conversation I had with Keren Eldad, elite executive coach, bestselling author, and brilliant mind, who flew out to Nashville to sit down with me in my home studio for a conversation on messaging, identity, and the work of becoming the next version of yourself. We go deep into my origin story as a burned-out publicist, the $30,000 credit card debt I hid from my husband, the rock bottom that cracked me open, and the two-year transformation that took me from racking up debt to making $1.3 million in a single year.
Keren pulls on the provocative idea I’ve been sharing publicly, that your ideal client may no longer be an old version of you, and we unpack my Identity Elevation Framework in detail, from the Former Self buyer who stays stuck in pain, to the Working Self buyer who hustles for the next tip, to the Highest Self buyer who’s buying decision and transformation. We talk about why your mess can be part of your story but can never be your message, how to shift from marketing on pain to marketing on desire, the role of human design and body wisdom in knowing when something is off, and the contrary action I’m practicing now at this edge of my career. If you’ve evolved personally but your messaging hasn’t caught up, this episode is your invitation to do the real work.
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KEY POINTS:
00:00 From Publicist to Entrepreneur
07:13 Debt and Motherhood Wakeup
10:15 Rock Bottom to Breakthrough
14:29 Trusting the Storm
16:48 Ideal Client Myth Busted
18:49 Why Growth Gets Clunky
21:53 Serving Advanced Entrepreneurs
22:46 Clarity Over Self Trust
23:46 Former Self Pain Messaging
25:47 Working Self Hustle Content
29:13 Higher Self Desire Marketing
30:09 Reframing Resistance to Yes
31:33 Authentic vs Performative Alignment
34:18 When to Recalibrate Messaging
36:07 Silence and Identity Upgrade
37:07 Next Edge Contrary Action
QUOTABLES:
" The most valuable skill that you can really give anybody is decision-making."
— Keren Eldad
" Your mess can be part of your story, but your mess cannot be your message, and your mess cannot be your business."
— Julie Solomon
GUEST RESOURCES:
[FOLLOW KEREN ELDAD]
Connect with Keren on Instagram @coachkeren for daily insights on leadership, mindset, and freedom from the glitter.
[LEARN MORE ABOUT KEREN]
Visit coachkeren.com to explore Keren’s coaching, books, and resources for high-achieving leaders ready to live and lead guilt-free.
[READ KEREN’S BOOK, GILT FREE]
Pick up Keren’s book Gilt Free, a powerful read on contrary action, letting go of the chase, and claiming the life you actually want. Order the book here.
RESOURCES:
[UNSCRIPTED RETREAT 2027]
Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee
[THE REVENUE ACCELERATOR]
Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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