Seven Figure Agency Podcast with Josh Nelson
Two Essential Year-End Cash Infusion Strategies for Digital Marketing Agencies
Nov 27, 2023
Learn two cash infusion strategies for digital marketing agencies to finish the year strong and set themselves up for success in the coming year by incentivizing unconverted opportunities and offering prepaid discounts to successful clients. Separate management fees from ad spend and pre-bill for next year's marketing fees to reduce taxable income and attract new clients.
07:41
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Quick takeaways
- Focus on unconverted opportunities by offering incentives to encourage them to convert and close deals before the new year.
- Offer prepaid discounts to existing clients to secure a significant cash influx and ensure client retention for the upcoming year.
Deep dives
Nudging Unconverted Opportunities
One strategy mentioned in the podcast is to focus on unconverted opportunities in the pipeline. These are potential clients who have expressed interest but haven't yet committed. The host suggests offering them incentives to take action, such as locking in a lower price before the end of the year. By reaching out to these prospects and emphasizing the limited-time offer, the goal is to encourage them to convert and close deals before the new year. This proactive approach can help to boost revenue and ensure a clean slate for the upcoming year.
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