

When instant noodles came to India
Dec 24, 2024
The introduction of instant noodles in India during the 1983 Cricket World Cup marked a pivotal moment in the country's food culture. Initial skepticism gave way to a frenzy as the excitement around Maggi grew. This culinary shift sparked a transformation from traditional staples like chapati and lentils to quick, instant meals. The podcast also dives into the highs and lows of Maggi's journey, including a scandal over lead levels that threatened its reputation but ultimately led to a resilient comeback.
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Chased for Noodles
- Sangeeta Talwar's team launched Maggi noodles in India, facing unexpected demand.
- Shopkeepers chased their van, demanding stock beyond the initial plan.
Nestle's Food Expansion
- In 1981, Nestle India sought to expand beyond milk, coffee, and infant nutrition.
- They considered instant noodles, despite India's chapati, rice, and lentil-based food culture.
Targeting Children
- There was a gap in the Indian market for quick, hot snacks.
- The team targeted children, capitalizing on the fun, squiggly shape of the noodles.