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When instant noodles came to India

Witness History

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The Unprecedented Launch of Instant Noodles in India

This chapter recounts the vibrant launch of India's first instant noodle product, Maggi Two Minute Noodles, in January 1983. It captures the overwhelming excitement and public demand that ensued as crowds formed around the team, culminating in an unprecedented chase and inquiry into the product's significance in Indian cuisine.

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