Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters cover image

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

Podcasting's Move To The Mainstream With Industry Trailblazer Paul Colligan

Apr 30, 2024
57:52

Podcasting is the future of content. Are you ready to master it? Join Dan Sullivan, Shannon Waller, and industry veteran Paul Colligan as they dive into the business of podcasting, from where it was to where it’s going. With over 20 years of trailblazing experience, Paul shares secrets to podcasting success and the mindsets that separate the amateurs from the pros. Learn how to create a hit show and leverage this booming medium to skyrocket your business influence and growth.

 

Here's some of what you'll learn in this episode

  • What it was like in the early days of podcasting.
  • The factors that led to podcasting becoming what it is today.
  • What entrepreneurs love about podcasting.
  • Dan and Shannon’s early experiences with podcasting.
  • How podcasts let you find people who share your mindset and values.
  • The type of people who are plugged into podcasting.
  • Predictions on the future of podcasts.

 

Show Notes:

 

It takes less than five minutes to submit your podcast to Audible for free. And you’re in the directory less than 10 minutes later.

 

It's always mindset that stops people from trying something new.

 

The value of the content needs to be understood as greater than its packaging.

 

The best thing about podcasting is the speed of creation.

 

It’s easy to tell when a podcaster is following a script.

 

In a good podcast, you don't know what the second question will be until you've asked the first question.

 

If you try to control the experience of a podcast, you lose the authenticity of the end product.

 

Listeners feel like they have a personal relationship with podcasters.

 

Podcasting has had a profound impact on how politicians speak.

 

People now use the podcast standard for judging all public speaking.

 

Podcasts are only popular in countries where they have cell phones.

 

The only problem with new media is when you treat it like old media.

 

Resources:

 

The Gap and the Gain by Dan Sullivan and Ben Hardy


Podcast: Podcast Payoffs with Dan Sullivan and Gord Vickman


Podcast: 10xTalk with Dan Sullivan and Joe Polish


Podcast: Shannon Waller’s Team Success


The Team Success Handbook by Shannon Waller


AI As Your Teammate by Evan Ryan


Who Not How by Dan Sullivan and Ben Hardy


descript.com


Article: “Scary Times” Success Manual: How To Be A Leader When Times Get Tough


Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage


The Positive Focus®


Once You’re Lucky, Twice You’re Good by Sarah Lacy

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode