two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you

This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/Pi_JEHK32mE

Agenda:

00:00 Intro

03:00 Kudos to us! 1 year anniversary

03:54 Admon is easy, ehm hard, ehm checking creatives is easy

04:38 How to check competitor creatives for free? 

07:24 Royal Match tested 15 different creatives in last 14 days

07:51 Top1 Royal Match creative connecting all the dots 

09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN

10:08 Top3 Royal Match 

12:21 Top1 Township creative

12:56 Top2 Township creative

13:24 Which of the Township creatives is more fake? 

14:10 Top1 Merge Mansion creative

14:42 Top2 Merge Mansion creative

15:18 Top3 Merge Mansion creative

17:00 Who is the winner publisher on Android?

17:40 Top1 Hero Wars creative

18:15 Top2 Hero Wars creative

19:05 Top War game running 20 creatives in the last 14 days

19:16 Top1 Top War creative

20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/

21:38 Mistplay intro

23:05 Top Mistplay creative(s)

25:14 UA view on Creative trends for 2023

25:50 Maven Matej pats himself on the back (again)

26:00 Adapting hypercasual mechanics & games into your creative

26:54 Camera zoomed in on Jakub's surprised face

29:00 Save the dog phenomenon 

30:20 Altered gameplay trend

32:18 (no) ASMR trend

32:33 UGC trend

33:10 UGC can suck for some games

34:23 Pornstars in the creatives

35:10 Royal Match B actors from Cameo

36:43 Coinmaster leveraging local influencers

37:10 Generative AI trend

39:10 Fake ads with generative AI

39:45 Tiktok creative research

40:23 Shots fired!

40:40 Ducktape example 

45:00 Multiple core gameplays

48:46 Royal Match implemented drilling creative into the game!

49:15 UA DESIGNS YOUR GAME IN 2023

50:30 Anniversary "gift"

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