Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids?

No. No. And no.

But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work.

Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it.

This episode is extremely actionable and I hope it helps you as much as it has helped my clients.

EPISODE SPONSORS

MORE STAFFING

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BILY

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THE BEST MEDIA BUYING TRAINING ON THE INTERNET:

• Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠

AFP EPISODES REFERENCED IN THIS EPISODE:

• "4 Media Buying Rules Most People Get Wrong On Meta" (Spotify, Apple)

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠