How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Live Episode! OtterBox: Curt Richardson

Dec 2, 2019
01:02:29
Snipd AI
Curt Richardson, the Founder of OtterBox, shares how the company transitioned from outdoor goods to tech protection. He discusses the evolution of OtterBox with the rise of smartphones, leading to over 1000% growth in five years. The interview was recorded live in Denver, Colorado, showcasing the journey from simple plastic boxes to billion-dollar phone case sales.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • OtterBox evolved from outdoor goods to tech accessories by adapting to market needs.
  • Strategic partnerships and design emphasis fueled OtterBox's growth in the tech industry.

Deep dives

The Evolution of Otterbox and the Transition to Waterproof Cases for Tech Devices

Otterbox started as a spinoff project from another plastic injection business, focusing on cases for outdoor gadgets like wallets and keys. The company's growth was accelerated by targeting niche markets such as waterproof cases for devices like PDAs and iPods. Otterbox's breakthrough moment came when they secured a significant order for BlackBerry cases from AT&T, proving the product's demand and effectiveness in protecting tech devices.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode