How I Built This with Guy Raz Live Episode! OtterBox: Curt Richardson
8 snips
Dec 2, 2019 
Curt Richardson, the founder of OtterBox, shares his inspiring journey from crafting waterproof boxes in his garage to leading a billion-dollar tech accessory empire. He discusses the pivotal shift to smartphone protection and the challenges faced during rapid growth. Richardson reflects on the importance of adaptability and customer feedback in product innovation. He also delves into lessons learned from entrepreneurship, including the balance between hard work and luck, and emphasizes the significance of nurturing company culture as the brand expanded.
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AT&T's Initial Doubt
- AT&T initially doubted the OtterBox's $50 price point compared to $5 competitors.
- A test market quickly sold out, proving the case's value.
Richardson's Childhood
- Curt Richardson grew up in Bon Carbo, Colorado, where his father was a minister.
- He spent his childhood exploring near the Spanish Peaks.
Early Career
- Inspired by high school metal shop, Richardson pursued machining.
- A short-lived apprenticeship at Woodward Governor disillusioned him.
